Credibility and Purpose – Public Speaking
Many people fear public speaking… Duh!! Hey Penn, tell us something new. As leaders and individual contributors, we are often asked to step up and share our thoughts, opinions and recommendations. Imagine what it would feel like if you had extreme confidence when addressing your senior leadership team, peers and direct reports. Think about how you would feel if you had control of the room, delivered an exceptional message and influenced your audience to take action.
It does not matter if you have direct reports, and it certainly does not matter if your audience is 10 or 10,000 attendees, when you are speaking in front of a group of people; you are the leader. Whether you are speaking about strategic initiatives, motivating others or simply sharing the current state of the union; you are perceived as the leader.
Public speaking is never about just delivering information; it’s about educating your audience, motivating them, influencing them, reminding them etc... For that to happen, it’s your job to be crystal clear about why you are sharing your message. Ask yourself, “What is the purpose/intent of my message?” Once you are clear on your “why” the next step is to put effort into your presentation. This means thinking carefully about how your message unfolds, being clear on each specific item, sharing compelling stories and how they tie together as a whole. Don't make the mistake of turning on the fire hose and blasting out information.
How are you going to accomplish this? Start with these 3 easy steps:
1) Tell them what you are going to tell them: It is important to tell your audience what they are going to learn during your time together. Take time to make sure they understand why they are spending time with you and what you are trying to cover in a limited period of time.
2) Tell them: Here is where you deliver your message. It is important that your message is purposeful and succinct. Be clear on exactly what information you want to share, why you are sharing it and what you want your audience to do differently as a result of the message you are sharing.
3) Tell them what you told them: The final step is to recap the information that you just shared and create a call to action. Make sure your audience has three to four key actions to focus on as a result of the time they spent with you.
Finally, practice, practice, practice. If you wing it, you will not do your best work and equally important you will be wasting everyone’s precious time and energy.
Do you or your team need to work on your presentation skills? I have a program that can help. Connect with me. www.pennvieau.com